Callie Schneider

Product leader and systems architect turning complexity into clarity to help teams build what truly matters.

Creating anything worthwhile starts with openness. Ideas begin unformed, and the real work is creating the conditions where they can take shape. Structure shouldn’t confine creativity; it should make space for curiosity, play, and rapid iteration so ideas have room to become what they’re meant to be.

I’ve moved through a lot of different worlds, each one shaping how I think and work. I rode a motorcycle across countries with nothing but a tent and the gear I could carry. I spent time at REI learning what people trust when conditions stop being comfortable. I learned the discipline and craft of offset printing and packaging at Dynagraphics Inc., and later stepped into product and operations at Tanner Goods, where everything was built by hand and built to last. From there I led packaging design and development at Leatherman Tool Group, eventually moving into broader product leadership roles, taking ideas from ideation to market. Now I work independently with organizations, helping them bring clarity to what they want to create and building the systems that let those ideas take shape.

All of that informs how I approach building things. Budgets, timelines, and process matter, but they’re there to support exploration, not replace it. The real challenge is designing systems that give ideas space to grow. The question I come back to is simple: how do we build an environment where the right idea has room to emerge and become what it should become?

Areas of focus

Product Strategy

Definining what to build and why

Translating early ideas into direction

Product roadmapping and prioritization

Clarifying user needs and value propositions

System & Workflow Design

Mapping how teams, tools, and decisions fit together

Designing workflows that reduce friction

Creating operating models for growing organizations

Improving cross-functional clarity and handoffs

Program Leadership

Running complex, multi-team initiatives

Bringing structure to ambiguity

Aligning stakeholders around shared outcomes

Turning strategy into a repeatable way of working

Concept Development & Exploration

Working with early-stage ideas before they’re fully formed

Pressure-testing assumptions

Facilitating collaborative thinking and workshops

Shaping possibility into something actionable

Product Strategy

Definining what to build and why

Translating early ideas into direction

Product roadmapping and prioritization

Clarifying user needs and value propositions

System & Workflow Design

Mapping how teams, tools, and decisions fit together

Designing workflows that reduce friction

Creating operating models for growing organizations

Improving cross-functional clarity and handoffs

Program Leadership

Running complex, multi-team initiatives

Bringing structure to ambiguity

Aligning stakeholders around shared outcomes

Turning strategy into a repeatable way of working

Concept Development & Exploration

Working with early-stage ideas before they’re fully formed

Pressure-testing assumptions

Facilitating collaborative thinking and workshops

Shaping possibility into something actionable

Product Strategy

Definining what to build and why

Translating early ideas into direction

Product roadmapping and prioritization

Clarifying user needs and value propositions

System & Workflow Design

Mapping how teams, tools, and decisions fit together

Designing workflows that reduce friction

Creating operating models for growing organizations

Improving cross-functional clarity and handoffs

Program Leadership

Running complex, multi-team initiatives

Bringing structure to ambiguity

Aligning stakeholders around shared outcomes

Turning strategy into a repeatable way of working

Concept Development & Exploration

Working with early-stage ideas before they’re fully formed

Pressure-testing assumptions

Facilitating collaborative thinking and workshops

Shaping possibility into something actionable

Contact


If you’re interested in building with more intention, clarity, and imagination, and you need someone who can translate vision into a way of working that moves things forward, let’s chat.

Contact


If you’re interested in building with more intention, clarity, and imagination, and you need someone who can translate vision into a way of working that actually moves things forward, let’s chat.

Contact


If you’re interested in building with more intention, clarity, and imagination, and you need someone who can translate vision into a way of working that moves things forward, let’s chat.